OK, folks, we need more of your opinion! I’m considering another slightly major structural change to how we’ve done things the last few years.
Many of you know we do what we call “Flower Friday.” During our flower blooming season, we do a weekly deep dive into a specific genus of flower. In them, we discuss interesting facts, history, medicinal and culinary uses and generally interesting stuff about that particular flower.
We put a ton of work into the research and they’re also difficult to make entertaining. To that end, historically, they are also some of our worst performing posts we have across the entire season. We can usually get one or two to “pop off,” but it’s still intensive work for less than ideal gain.
I know you all don’t “hate” flowers and most of you get the connection between pollinators, flowers and food. Some of you find them very interesting, but the net engagement on these posts is what has me second guessing whether it’s a good use of our time.
In some ways, I like the idea of discontinuing them. This gives us another day every week for more flexible content, or a 15% increase in food & garden related posts. In other ways, flowers are a major aspect of our northern gardening strategy and I’d miss putting so much intentional focus on them.
There are other ways we can integrate flowers into our content cycles, beyond a dedicated posting day. We can just talk about them, if it suits our fancy. Thinking about it, getting away from the Flower Friday format would actually allow more creativity and ways we could discuss flowers.
The question is this. If we discontinue Flower Friday, how much will it hurt? On a scale of “mutiny!” to “good riddance,” what say you?
